Success Metrics

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These are measures to indicate progress towards a goal or objective and to determine if the goal provided a positive impact either meeting customers’ needs or successfully changing bahaviour.

One approach is to:

  1. Identify the goal of the product or service to be achieved
  2. Identify the signal that can be captured which represents a behavioural change towards achieving the goal
  3. Finally identify the metric that would provide a measure of the signals that can be recorded, and the behaviour change evaluated

See Also