Empathy Exercises & Scenarios
Jump to navigation
Jump to search
This approach looks to simulate the conditions to satisfy a goal or objective in the shoes of a customer and to really understand their needs and the context in which they are trying to satisfy the goals.
Team members try as best they can in a simulated environment to be a customer emulating their experience when using a product or service. Notes are taken along the way along with pain points and areas for improving.
If a product or service does not exist, then paper prototypes or wireframes may work well as a means to quickly simulate the possible activities and pain points of the customer. Share back the observations of the exercises to the rest of the team and try multiple personas to get different perspectives.
See Also
References
- Design Sprint Kit, accessed December 2018