Success Metrics

These are measures to indicate progress towards a goal or objective and to determine if the goal provided a positive impact either meeting customers’ needs or successfully changing bahaviour.

One approach is to:

1. Identify the goal of the product or service to be achieved
2. Identify the signal that can be captured which represents a behavioural change towards achieving the goal
3. Finally identify the metric that would provide a measure of the signals that can be recorded, and the behaviour change evaluated

See Also

• Customer Research
• How Might We... Note Taking
• Lightening Talks
• Personas
• Empathy Mapping
• User Interviews
• User Journey Mapping
• Empathy Exercises & Scenarios