Business Model Canvas

The Business Model Canvas or sometimes referred to as the Learning Canvas has a number of sections designed to match perceived customer needs to organisation capabilities.

They can be used to outline the high-level intentions of the product or service and can be evolved over time as more is known to form an evolving strategy. In the example we have the following components:

• Customer Segments – defining which customer groups the product or service is targeting
• Customer Relationships – what relationships do we have with the customers in order to understand them and try new products and features
• Channels – how can the customers be reached and through which channels
• Key Partners – who are our key partners that can help to provide the new product or service
• Key Activities – what are the key activities that we will need to do to achieve the new product or service
• Key Resources – what resources will we need to provide the new product or service
• Value Proposition – after understanding the customer needs and our capabilities, what is the value proposition for the customer and our organisation
• Cost Structure – what costs do we perceive to provide the new product or service
• Revenue Streams – how do we expect to make revenue from the new product or service

Business Model Canvasses are often used to provide context for new products and features, and can be used as hypotheses to be proved, refined or disproved in an experimental cycle.

See Also

• Evolutionary Strategy